Media Kit

Founded in June 2017, The Black Travel Club is instagram's fastest growing Black travel brand.  Black millennials turn to The Black Travel Club for daily inspiration, trends, trip ideas, and assistance with booking trips.  In less than 18 months, The Black Travel Club has emerged as a significant social media influencer, garnering more than a million impressions weekly.

The Black Travel Club exists to fill the noticeable void in the market for Black millennials to book travel experiences and connect with fellow Black travelers.

 

"It's estimated that the African-American community spends $50 billion annually on travel and leisure with a large chunk of that spending coming from Black women. However, the travel industry spends very little marketing to the Black community in comparison to how aggressively they spend targeting white travelers, millennials, baby boomers, and other groups." -Fabiola Fleuranvil, CEO Blueprint Creative Group 

 

"NUMBERING 11.5 MILLION PEOPLE, BLACK MILLENNIALS, THE DRIVERS OF GROWTH IN RECENT BLACK TRAVEL SPEND ARE 14% OF THE TOTAL MILLENNIAL POPULATION AND 25% OF THE TOTAL BLACK POPULATION."
-NIELSEN

 

The Numbers \ \

(as of November 30, 2018)

Partner With Us \ \

We're not here to sell people crap and push things just for the money.  That doesn't help us or you in the long run.  We value organic, mutually beneficial partnerships that add value to our community.  Our flat rates are listed below, but if we really like your brand we may be open to performance based incentives (revenue share, equity partnerships, etc.) after we've established a working relationship.

Timing of sponsored posts will be optimized for maximum engagement.

Promo Packages

One & Done: $280

  • 1 IG & Facebook post (left up for 5 days)

One Plus+: $300

  • 1 IG & Facebook post (left up for 7 days)
  • 1 IG live story (added to highlights for 7 days)
  • 1 banner ad included in email blast

3rd Time's a Charm: $600

  • 3 IG & Facebook posts (left up for 5 days each)
  • 3 banner and text ads in included in email blast

3rd Time's a Charm Plus+: $700

  • 3 IG & Facebook posts (left up for 7 days each)
  • 3 IG live stories (added to highlights for 7 days)

Full Court Press: $1000

  • 5 IG & Facebook posts (left up for 7 days each)
  • 5 IG live stories (added to highlights for 7 days)
  • 1 dedicated email blast highlighting the brand
  • 2 emails including banner ad, up to 100 words of copy, and links

Brand Partnerships

Event Sponsor: $3500

  • 1 cinema quality promo video incorporating lifestyle shots of brand
  • 1 dedicated email blast with product review (if it's a physical product, you'll need to send 2 samples for our reviewers.  If it's a travel related brand (e.g. hotel, venue, activity), you'll need to pay for a trip for one of our reviewers to come experience the brand in person unless the event is actually at the brand's venue, in which case a highlight reel will be produced and sent out with a review.
  • 6 IG & Facebook posts (left up for 30 days each)
  • 6 IG live stories (added to highlights for 30 days)
  • Product placement and/or brand signage/swag featured at the event
  • Brand logo included in all communications about the event and any swag (t-shirts, coasters, shot glasses, etc.) that you want us to give out at the event.
  • Social media giveaway/contest featuring brand products/services

Trip Sponsor: $5000

  • 1 cinema quality promo video incorporating lifestyle shots of brand
  • 1 dedicated email blast with product review (if it's a physical product, you'll need to send 2 samples for our reviewers.  If it's a travel related brand (e.g. hotel, venue, activity), you'll need to pay for a trip for one of our reviewers to come experience the brand in person unless the trip is taking place on the brand's property (like a hotel/resort) or will be experienced in some way during the trip, in which case a highlight reel will be produced and sent out with a review.
  • 6 IG & Facebook posts (left up for 30 days each)
  • 6 IG live stories (added to highlights for 30 days)
  • Brand logo included in all communications about the trip and on the official trip t-shirt
  • Social media giveaway/contest featuring brand products/services

    Headline Trip/Event Official Host: $25,000

    • 3 cinema quality promo videos incorporating lifestyle shots of brand
    • Photo and video highlights from trip/event
    • 3 dedicated email blasts
    • 10 email banner and text ads
    • 9 IG & Facebook posts (left up for 30 days each)
    • 12 IG live stories (added to highlights for 30 days)
    • Brand logo included in all communications about the trip and on the official trip/event swag and on-site branding (banners, runways, coasters, etc)
    • Social media giveaway/contest featuring brand products/services
    • Social media takeover during trip/event (optional)

    Contact us at info@blacktravel.club or using the contact form below to inquire about promotional options and rates.