Allow us to introduce you to The Black Travel Club, where we enable Black travelers to Discover, Connect, and Explore!
Our primary goal is to enhance the travel and event experiences of our members and followers, and as a part of that goal we aim to establish mutually beneficial partnerships with various tourism boards. As the travel industry grows, competition for the attention of travelers is also becoming more intense. Through social media inspiration, travelers are able to find endless new places to explore. As a brand built around facilitating human interactions, specifically through an online community, social events, and travel experiences, partnerships with tourism boards makes perfect sense to help your destination stand out to our audience.
It's estimated that the African-American community spends $50 billion annually on travel and leisure with a large chunk of that spending coming from Black women (69% of our followers are women). However, the travel industry spends very little marketing to the Black community in comparison to how aggressively they spend targeting white travelers, millennials, baby boomers, and other groups.
"NUMBERING 11.5 MILLION PEOPLE, BLACK MILLENNIALS, THE DRIVERS OF GROWTH IN RECENT BLACK TRAVEL SPEND ARE 14% OF THE TOTAL MILLENNIAL POPULATION AND 25% OF THE TOTAL BLACK POPULATION."
In short, many brands under-appreciate and under-invest in marketing targeted at Black millennials, instead opting for generic "minority" or "diversity" marketing efforts. The Black millennial market is significant enough to warrant specific attention and our intention is to allow brands to efficiently and effectively target this market with culturally appropriate, non-patronizing promotional activities.
|Followers (as of May 9, 2019)||158K|
|Impressions (from May 2-8, 2019)||870,512|
|Top Cities||NYC, Atlanta, Houston, London, LA|
|Top Countries||US, UK, Nigeria, South Africa, Canada|
|Primary Age Range||25-34|
|Gender||70% Women; 30% Men|
Partnering With Us
As a social media influencer with a rapidly growing following and an organizer of group trips and events, The Black Travel Club is poised to increase exposure for your travel destination. The possibilities are endless and we are open to creative ideas that add value to your brand as well as our followers, but some standard implementations are outlined below.
An easy way to test the market's response/reactions to a brand would simply be with sponsored social media posts, blogs/reviews, and email blasts. We can provide guidance on what kind of posts would get the desired reactions/outcomes to achieve your objectives. We can also aid in the creation of appropriate content that fits with our brand narrative, so as to not be overly intrusive and inauthentic.
Unlike most other social media influencers, we are in the process of building an interactive community of travelers and travel professionals (agents, bloggers/reviewers, photographers, models, etc.) so we will be able to draw talent from a wide range of people and push content to a captive audience.
Hearing about someone else's travel adventures is nothing like experiencing them for yourself. Events at destinations in your region are the perfect place for consumers to create memorable experiences and build connections they can then tell others about and share on social media.
What you need is for people to have a reason to visit and then, more importantly, a reason for them to come back and potentially bring others or inspire others to come. Everyone in marketing knows that word of mouth is the most cost effective form of advertising, and social media takes word of mouth to another level. Create instagram-worthy experiences for people while they're in country and give them incentives to come back and they'll do the rest for you by sharing their experiences with their followers.
Let's make it even more real for you. The sole reason we are looking to plan a group trip to the Maldives is because every photo we've seen posted on instagram from there looks like paradise and gets a lot of likes. This is the power of social media inspiration and discovery.
Similar to event sponsorship, the next level up would be sponsoring a group trip, which comprises several events and adventures and comes with a social media and email campaign along with custom content and professional reviews if desired. This also allows brands to get repeated exposure to potential customers and start building traveler affinity for your destination while providing a good deal of creative content for future advertising campaigns.
For each of the options above, content is key. Our network of photographers, videographers, models, and graphic designers can create and deliver quality, culturally appropriate content to give your campaign that added edge or to use for your own in-house marketing efforts at affordable rates.
Many brands think they can just reuse their existing marketing creative to pander to our market, and those brands are leaving a lot on the table, opening themselves up to competition that is willing to cater to us directly and build real brand loyalty.
Contact us below with questions or to get started.